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The High Cost and Low Value of Anonymous Reviews

The High Cost and Low Value of Anonymous Reviews

In the last decade the advancements in self-publishing blogs, forums and discussion platforms have given a voice to any industrialized citizen wishing to communicate their opinions on products and services they use.  In general, this open dialogue has been a positive one for the companies who receive feedback on the good, bad and ugly of their respective product offerings.  Despite the value created by this communication there are some bottom feeders that are using this new technology as an opportunity…

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